The Rice Customer-Based Strategy Symposium is a premier forum for exchanging innovative ideas on customer-centered strategy planning and execution.

Blending peer-reviewed research from leading academics with industry trends and insights from senior executives and CEOs, the symposium fosters a dynamic environment for learning and networking.

•  Keynote sessions led by CEOs, executive directors and prominent academics
•  Valuable networking opportunities for professionals and students
•  Diverse sectors including education, energy, technology, healthcare and industrial services

Hear from CEOs — all Rice Business graduates — hailing from industries as diverse as manufacturing, executive placement, engineering and construction management, and distribution as they discuss their journeys to success. How should a CEO reimagine their role in developing and implementing strategy? What steps can a CEO take to drive value for customers, engage employees and create value for shareholders? What lessons did these CEOs learn from their biggest failures? How do CEOs maintain the right work-life balance? This session will be a must-see for aspiring CEOs, strategists, entrepreneurs, professionals and students who dream big!