Serendipity Picnic

Mary Lynn Fernau
Serendipity Picnic is a unique, fun, lightweight, easy-to-carry and reusable patent-pending picnic blanKIT with all the picnic goodies wrapped in a beautiful blanket, no need for a basket.

We have been hard at work this summer, and we want to show off our awesome founders! Meet the startups in Class 11 of OwlSpark and Class 2 of BlueLaunch. Our #FounderSpotlightSeries continues with Serendipity Picnic from Rice University BlueLaunch!

Creating a picnic for an event outing, vacation, etc., takes a lot of time and pieces to put it all together. Serendipity Picnic is a fun, lightweight, easy-to-carry picnic blanKIT with all the goodies wrapped in a beautiful blanket, no need for a basket.

I created the picnic BlanKIT that wraps all your picnic goodies in a beautiful picnic blanket while sitting on the beach with my daughter watching the sunset wishing we had a lovely picnic.

BlueLaunch has really helped me nail down my value prop. As well as providing good information on marketing, primarily social media, influencers, etc. Since the beginning of the program, I have accomplished many things- finding the perfect packaging, learning the legal benefits of moving to a C-corp, and understanding the world of social media. I have successfully posted on Instagram, announcing to the world my product and there's no turning back!