OwlSpark, Class 11
AiKYNETIX is developing a video analytics platform for human motion insights, focusing on a mobile running lab for runners and coaches.
We have been hard at work this summer, and we want to show off our awesome founders! Meet the startups in Class 11 of OwlSpark and Class 2 of BlueLaunch. Our #FounderSpotlightSeries continues with Serendipity Picnic from Rice University BlueLaunch!
AiKYNETIX uniquely combines biomechanics, AI, and computer vision to optimize athletes' performance, reduce injury risks, and assist in physical recovery and rehabilitation in sports medicine and hospitals. Our AiK App and web dashboard provide real-time and offline biomechanics assessment, analyzing human motion and delivering actionable insights.
We started our business and launched this product with the aim of democratizing human motion analysis. Our goal is to make it accessible and easily understood, allowing individuals ranging from high school athletes to biomechanics experts to benefit from it. In the long term, we aim to improve athletic performance, reduce injuries.
OwlSpark’s structured approach to market segmentation has helped us identify and target specific customer segments effectively. The program has also provided us with a strategy for shortening the time to monetization, allowing us to optimize our business operations and revenue generation. Additionally, the canvas business modeling approach has enabled us to refine our business model and make informed decisions to drive growth and success.
The most significant accomplishment for our startup during the program has been the formulation of a customer-focused strategy, value proposition, and product offering. In addition to our AiK App, we have successfully added a web interface, which has enabled us to generate traction with the B2B segment, specifically Physical Therapy and Rehabilitation Hospitals.